#LINKEDIN BLACK AND WHITE LOGO PNG REGISTRATION#
#LINKEDIN BLACK AND WHITE LOGO PNG PROFESSIONAL#

The color used in the logo is called LinkedIn Blue (#0077B5). They look roughly the same: sans-serif fonts with strict geometric letter shapes. The LinkedIn logo inscription can be made with one of two fonts: Source Sans Pro-Light or Source Sans Pro-Semibold. The next version of its origin is related to one of LinkedIn’s platform founders: he was a top manager at PayPal, so he chose approximately the same color of the emblem as the monetary system. It is believed that such a choice was dictated by a trend since, at that time, Facebook started working with a similar palette. Its basis is a blue shade that has received the name LinkedIn Blue. The main element of visual identification in the symbolism is color. Each is applied situationally and depends on the logo’s placement.

#LINKEDIN BLACK AND WHITE LOGO PNG PROFESSIONAL#

In all versions, the Source Sans font with Light and Semi-bold variations is used, indicating the stability of a professional site. The inscription is made with a custom font called Community. The blue has taken on a cobalt hue – rich and attention-grabbing. But it became a couple of shades brighter than before. Like the previous one, the new LinkedIn logo contains only one color instead of three. Thus, the new owners emphasized the service’s individuality. The second segment, conversely, is made with white font on blue. The designers transferred the primary color to the first part of the word, so it is now blue on a white background. The changes affected the brand palette, so the sign looks monochromatic and, at the same time, contrasting. Two years after Microsoft took over, the company received an updated logo. They also worked with the letter “e,” giving it an individual look: the bottom part is made slightly narrower and curved than the top. To make the sign more readable, designers slightly elongated the letters – by almost a couple of millimeters, so the differences are not immediately noticeable.

#LINKEDIN BLACK AND WHITE LOGO PNG REGISTRATION#

This was related to the site’s IPO registration on the New York Stock Exchange. 2011 – 2019Īfter eight years of the logo’s existence, its owners decided to conduct a minor redesign. It is used as a separate emblem when it needs to be placed in a limited space. Unlike the rest, it is white, clearly standing out against the cobalt background. It is placed in a separate blue square with rounded corners. The ends of the letters “k” and “d” have the same height as the dot above “i” and the capital “L.” The letters are lowercase (except for the initial one), black, and sans-serif. In the first half of the image – the word “Linked” is made in Source Sans font: Light and Semi-bold font. The debut version was created in a business style – practical, without frills, immediately setting a serious tone. The platform has over 500 million registered individuals from 200 countries worldwide, covering 150 fields of activity. It’s a social network designed to find the necessary specialists and establish business cooperation. It consists of the word “Linked” and the preposition “In.” There is a barely noticeable space between them, allowing the elements to seem to merge. Over the years, it has changed twice, but very insignificantly, remaining the same as it was at the beginning. The company’s emblem appeared immediately after its opening and is contemporary. All key development periods in the partner platform are reflected in its symbolism. In January 2017, it became the property of Microsoft, which purchased it. In the first half of 2011, it applied for an IPO and, by summer, was registered on the New York Stock Exchange.

Officially, the company’s career and logo began at the end of 2002, but the service actually started working in the spring of 2003.

Linkedin black and white logo png